Life is made up of journeys, and understanding your ideal customer's journey can be so valuable for several reasons, including:
There are several customer journeys that you can examine and learn from. I'm co-hosting a free workshop with Megan of Pip & Pin this Friday, June 2, 2023; to talk about why the customer journey is important, how to map out your customers' journey, and how to apply this information in your business. We will primarily discuss your customers' journey with your products, but we will also touch on the customer buying journey.
To join us for the free workshop, just sign up here.