Pattern Design Circle Podcast

Marketing 101: Methods, Strategies, and Why It Matters

December 13, 2022 Jessica Brist Season 1 Episode 34
Pattern Design Circle Podcast
Marketing 101: Methods, Strategies, and Why It Matters
Show Notes

"Marketing." What kind of feelings does the word bring up for you? Anxiety? stress? overwhelm? frustration? confusion? or joy? excitement? connection? fulfillment? 

Marketing is one of those words that so many small business owners absolutely hate, and knitting pattern designers are no exception at all. It can feel like it's a waste of time, too time-consuming, and too difficult to understand. It may feel like it's a topic for "big businesses" to focus on but that it doesn't apply to you.

My friend, if that's how you feel, I'm sorry to burst your bubble. Because marketing is crucial for any business to be successful. It is the action that leads to the sale. So if you want to make money, you need to be marketing.

Fortunately, it doesn't have to be as complicated as you might be making it in your brain.

In this podcast episode, we break it down, answering:

  • What is marketing?
  • Why is marketing important/why should I care about marketing my small pattern design business?
  • What are the different methods of marketing?
  • What are the different platforms for marketing?
  • How do I know which marketing methods and strategies I should be using?
  • How many platforms should I be marketing on?
  • What is a "client journey" and "the buying process," and how does it relate to my marketing?

So settle in for a packed episode where we chat all about the foundations of marketing.

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