When you think of branding, what do you think of? Many business owners think of the aesthetics: logo, colors, fonts. And while that is (a small part) of it, that's not the whole branding picture. It's really just the final bit, and if you don't have the first part sorted out, the aesthetics bit can feel like you're just throwing a dart in the dark. However, when you have clarity on your whole brand, the aesthetics part is a lot easier - and your brand as a whole, including your content and messaging - are much more cohesive and intentional.
Whether you're just starting a pattern design business or you're struggling with what your brand should look like and sound like, or even what content you should be sharing, this episode is for you. Unfortunately, no one else can tell you the right answer, but fortunately the answers are within you, and in this episode I aim to help you unlock them!
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